Ah, 2025. We’ve got AI writing our emails, fridges reminding us to buy oat milk, and everyone glued to their phones… so surely printed books are on their last legs, right?

Wrong. And beautifully so.

If you're a nutritionist, health coach, menopause specialist, or holistic therapist thinking about creating your own wellbeing journal, tracker or workbook—but wondering if print is still worth it—here’s your answer: yes. A resounding, research-backed yes.

Let’s dig into why physical books are still relevant, why your clients crave them, and how they can become a powerful, practical part of your wellbeing business.

The Stat That Says It All

In 2024, a whopping 84% of books sold were physical print books rather than digital. That’s not a guess or a gut feeling—it’s from an article in The Observer by Aisha Al Darmaki, and it paints a pretty clear picture: readers (including your clients!) still love the tactile feel of a real book.

Even with the rise of e-readers, apps, and online everything, print hasn’t died. It’s evolved. It’s steadied itself through market wobbles. And it’s still standing strong—especially in niches like wellbeing where the experience matters.

“But Isn’t Print Dated?” (Nope.)

If you’re worried that offering a printed journal or planner makes your business look a bit… analogue, let’s reframe that.

Printed books aren’t old-school. They’re intentional.

They invite your clients to:

• Pause and reflect (instead of doomscroll)

• Engage with your tools in a hands-on, mindful way

• Create new rituals away from screens

And in the age of burnout, screen fatigue, and back-to-back Zooms, that’s not outdated—it’s gold dust.

Common Worries (and Reassuring Answers)

“I don’t know how to design a book.”

You don’t have to! That’s exactly what I teach—how to envision, design, and publish beautiful low-content wellbeing books using tools like Canva and platforms like Amazon KDP. You don’t need to be techy or artistic. You just need a clear idea, some guidance, and maybe a nice herbal tea to sip while you design.

“What if I print loads and no one buys them?”

You don’t have to print stacks and hope for the best. Platforms like Amazon KDP print on demand, which means you can create your book and only print copies when someone orders one. No risk, no storage boxes under the stairs.

“Isn’t everything moving online?”

Sure, plenty is online—but that’s exactly why print stands out. In a world where everything is digital, physical books are grounding, human, and memorable. Your clients will use them longer, value them more, and feel a deeper connection to you and your method.

The Print Market Has Fluctuated—But It’s Still Strong

Yes, the print publishing world has had its ups and downs (hello, paper shortages and shipping chaos). But here’s the reality: it’s resilient.

New technologies have made self-publishing more accessible. Eco-conscious printing options are growing. And clients in the wellbeing space are actively choosing print when they want something that feels personal, useful, and calming.

So while it’s not the same market it was in 2010 or 2020, it’s a mature, powerful, and very alive market.

Why Print Matters in Wellbeing

If your work supports people through life transitions, healing, or growth (hello, coaches, nutritionists, and therapists), your clients need more than good advice. They need tools to help them:

• Reflect between sessions

• Track patterns and progress

• Stay consistent with habits

• Capture insights and breakthroughs

A printable PDF can work—but a beautifully designed book they can write in, carry, flick through, and return to? That’s a whole other level of impact.

You’re not just creating a product. You’re designing an experience.

Physical Books Are Also Business Builders

Here’s the bit that doesn’t get talked about enough: low-content print books (like trackers, journals, planners and workbooks) can be a powerful revenue stream and marketing tool.

They can:

• Introduce new clients to your work

• Add value to your existing programmes

• Give you passive income with each sale

• Increase your credibility as a practitioner

And every time a client uses your book, they’re strengthening their connection to you. That’s brand-building you can’t buy with Instagram ads.

Final Thought: The Print Comeback Isn’t Coming—It’s Already Here

If you’ve been sitting on an idea for a wellbeing tracker, a hormone journal, a guided healing planner, or a client workbook—this is your nudge.

The print world is not only alive and well—it’s perfectly aligned with your work. And you don’t have to figure it all out alone. I teach wellbeing professionals like you how to:

• Envision the right book for your niche

• Design it beautifully in Canva (no overwhelm required)

• Publish it on Amazon or print it for client packs

So let’s stop doubting whether anyone wants a printed book in 2025. The stats say yes. Your clients say yes. And your future self holding a gorgeous copy with your name on the cover? She’s definitely saying yes.

Let’s get creating. ✨