There’s something special about this time of year. The last of the summer holidays are winding down, the evenings are getting a little shorter, and September is peeking around the corner with all the “fresh start” energy of a brand-new notebook.

If you’ve ever thought about creating your own wellbeing tracker or journal, there’s no better time to start. Whether you’re a coach, nutritionist, or wellness business owner, the months ahead are a golden opportunity to design, create, and publish your first book — and have it ready for the New Year rush.

Why starting now really pays off

🍂 Autumn is productivity season
September is when people shift gears. The lazy summer pace gives way to focus and fresh goals. Clients are ready to recommit to their health, build better habits, and make positive changes. A wellness tracker book for New Year goals or a self-care journal you’ve designed could be exactly the tool they need.

📅 January launches are made in late summer and autumn
Those beautiful planners, habit trackers, and journals that are flying off Amazon in January? They were designed and published months earlier. If you start now, you can create something polished and professional, upload it to Amazon KDP, and be ready to catch the “New Year, New Me” wave without a frantic December.

💡 It’s simpler than you think
A wellbeing tracker or journal isn’t about writing thousands of words. It’s about thoughtful structure, practical prompts, and clear design. With the right approach, you can design and publish your first planner or habit tracker book for clients in just a few weeks — even if you’ve never published before.

Your publishing plan starts here

If you’ve been dreaming about sharing your methods, tips, and structure with a wider audience, this is your moment. You could:

• Create a self-care journal publishing guide for your niche audience.

• Develop a habit tracker book for clients you already work with.

• Design a wellness tracker book for New Year goals that sells all year round.

By starting in late summer or early autumn, you give yourself breathing room to plan, design, and publish without panic. And come January, your book could be helping people — and building your business — while you enjoy a well-deserved cup of something warm.

Love and light,

Anne xx