How to give away or sell journals as part of a wider business strategy

If you’ve created a wellbeing journal, tracker, or workbook for your clients — first of all, well done. You’ve already taken a big step towards building a more visible, value-packed business. But here’s the exciting part: that book isn’t just a resource — it’s a business tool. And when used well, it can help you grow your audience, build trust, and bring new clients into your world.

Today, we’re exploring how you can use your wellbeing books and journals as lead magnets — either free or paid — as part of a wider business strategy.

First things first… what is a lead magnet?

A lead magnet is something valuable you offer in exchange for someone’s contact details — usually their name and email address. It’s a way of saying, “Here’s a little taste of what I can help you with,” and starting a relationship.

Some people offer a short PDF or checklist. But if you’ve already created a high-quality journal, planner, or tracker, you’ve got something even better — a more substantial tool that can help your ideal client take real action. It’s practical. It’s valuable. And best of all, it positions you as the go-to expert in your field.

Option 1: Give it away for free (strategically)

Giving away a digital version of your wellbeing journal can be a powerful move — especially if you’re growing your email list or launching a new offer.

Here’s how to make it work:

• Create a digital (PDF) version of your book or a smaller taster version of it.

• Set up a landing page that tells your audience what they’ll get and why it’s helpful.

• Deliver it instantly by email and follow up with a welcome sequence that introduces your services or paid offerings.

💡 Tip: This works especially well if your book helps solve a specific problem your audience is struggling with (e.g., managing flare-ups, tracking symptoms, building better sleep habits).

Option 2: Offer a low-cost printed version

Not everything has to be free. Some people will be more likely to engage if they’ve bought something — even a low-ticket product like a printed journal.

You can:

• List your book on Amazon KDP or another print-on-demand platform.

• Link to it as part of your welcome sequence — for example, “Download your free PDF copy, or order the beautiful printed version here.”

• Bundle it into your client onboarding — when someone books in for coaching or a consultation, they also get a copy of your book.

This builds a deeper connection and brings a tactile, professional touch to what you do.

Option 3: Use your journal in a wider funnel

If you’re running an online course, hosting a workshop, or offering a group programme, your journal can be the perfect companion.

Here’s how it can fit into the bigger picture:

• As a bonus for signing up — “Join the programme and get a free printed workbook delivered to your door.”

• As a guided experience — Use the journal as a framework for a challenge, group coaching call, or live training series.

• As part of your course materials — If you teach self-care, stress management, or chronic illness support, your journal becomes part of your curriculum.

Why this strategy works

Using your wellbeing book in this way:
✅ Positions you as an expert
✅ Builds trust with your audience
✅ Offers real value upfront
✅ Helps people take action and see results
✅ Creates a natural pathway to your paid offerings

And importantly — it gives your beautiful book a job to do in your business, instead of sitting unnoticed on Amazon.

Final thought

Whether you give it away, sell it, or build it into a bigger offer, your journal can do more than just help people — it can help you build a business that feels aligned, generous, and rooted in your values.

So if you’ve created something you’re proud of — use it. Let it speak for your brand. Let it open doors. And let it be the beginning of many new client relationships.

You’ve already done the hard part. Now it’s time to make your book work for you.